SlatePeak
A premium property experience designed around strong visual presentation, qualified enquiries and guided property discovery.
The brief
SlatePeak demonstrates how a premium property agency can use editorial digital design to elevate the property search experience. The concept explores how visual presentation quality directly communicates the agency's market positioning — attracting serious buyers and vendors rather than casual browsers.
High-net-worth property buyers and vendors seeking an agency whose digital presence reflects the premium market segment they operate in.
Home → Property search with filters → Individual property detail → Virtual tour → Enquiry form → Agent introduction.
Design thinking
Slate grey, forest green and warm cream against deep charcoal create a premium property aesthetic. Property photography is hero-scale with architectural detail emphasis. Clean grid layouts communicate precision and thoroughness.
What was built
- 01Homepage with featured properties and market positioning
- 02Property search with location, type and price filtering
- 03Individual property detail with gallery, specifications and virtual tour
- 04Vendor services overview with market appraisal CTA
- 05Guided enquiry form with property interest classification
How it works
- Property search with multi-parameter filtering
- Property detail gallery with keyboard navigation
- Guided buyer/vendor enquiry form
- Lead classification by property interest type
Standards considered
Property gallery implements keyboard navigation and focus management. All property photography includes descriptive alternative text with location and key feature information. Price and specification data uses semantic table markup where appropriate.
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